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What is generative AI?

Generative AI is a branch of AI that learns patterns from training data and produces new text, images, video, audio or code in response to prompts.

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Covers: This page explains what generative AI is, the main model families (large language models, image and audio generators), how these systems are trained and prompted, and what they can and cannot do. It does not cover hands-on tutorials for building models or detailed comparisons of specific commercial products.

Also answers: What does generative AI mean? · How does generative AI work? · What is gen AI? · Definition of generative AI

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The short answer

Evidence-backed AI-prepared starting map

Generative AI (GenAI) is a subfield of artificial intelligence that uses generative models to produce new content — text, images, videos, audio, computer code or other digital data — by learning the underlying patterns and structures of training data and generating new data in response to input, often a natural-language prompt. Its rise since the early 2020s was enabled by improvements in deep neural networks, especially large language models (LLMs) built on the transformer architecture.12

What this rests on5 independent sources
  • Evidence 21

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In brief

  1. Generative AI is a subfield of AI that uses generative models to create text, images, videos, audio, code or other digital data by learning patterns in training data and responding to input such as natural-language prompts.1

    Evidence-backed
  2. Its rise since the early 2020s was enabled by deep neural networks, especially large language models based on the transformer architecture.1

    Evidence-backed
  3. The main architecture families named in surveys are Transformers, GANs, Diffusion Models and Variational Autoencoders, with LLMs, text-to-image and text-to-video models as prominent applications.21

    Evidence-backed
  4. Generative models are trained on data to learn patterns and are prompted, often in natural language, to produce new output.1

    Evidence-backed
  5. Evaluation, control, bias, fake-media detection and ethics remain open problems rather than settled capabilities.3

    Evidence-backed

At a glance

What this page stands on

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The evidence behind it

6 sources
  • Other studies and data5
  • Background1

When it was published

Newest from 2026

20232026
Sources on this page by kind and year
SourceKindYear
Generative Artificial Intelligence Models: A SurveyOther studies and data2026
Generative AI (Wikipedia)BackgroundUnknown
A Survey of Generative Artificial Intelligence TechniquesOther studies and data2023
Generative AIOther studies and data2023
A Comprehensive Overview of Large Language ModelsOther studies and data2025
Generative AI in Saudi Arabia: A National Survey of Adoption, Risks, and Public PerceptionsOther studies and data2026

The community around it

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What it means for you

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If you want a plain definition to start from

treat generative AI as a subfield of AI that uses generative models to produce text, images, videos, audio, code or other digital data by learning patterns in training data and responding to prompts.1

Evidence-backed

If you are trying to place a tool you have heard of

check which family it belongs to: chatbots such as ChatGPT, Claude, Gemini, Copilot, DeepSeek, Doubao, Grok, Kimi and Qwen are LLM applications; DALL-E, Firefly, Stable Diffusion and Midjourney are text-to-image; Veo, LTX and Sora are text-to-video.1

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If you care about how output is produced

the model learns patterns and structures from training data and generates new data in response to input, often a natural-language prompt.1

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If you are weighing use in a professional setting

sectors including software development, healthcare, finance, entertainment, sales and marketing, screenwriting and product design have used or proposed generative AI, but commercial deployment is still listed among open problems.13

Evidence-backed

If you are concerned about synthetic media

audio, video and 3D generation raise critical challenges around fake-media detection and data bias, which surveys treat as unresolved.3

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If you want to follow the technical frontier

current research covers architectural innovations, training strategies, context length, fine-tuning, multimodal LLMs, datasets, benchmarking and efficiency.5

Evidence-backed

The full story · 4 chapters

01

What generative AI is

AI summary:Defines generative AI as a subfield that creates new content from learned patterns, rising since the early 2020s with deep neural networks and transformers.

Evidence-backed

Evidence-backed: Generative AI is a subfield of artificial intelligence that uses generative models to create text, images, videos, audio, computer code or other digital data. These models learn the underlying patterns and structures of their training data and use them to generate new data in response to input, which often takes the form of natural-language prompts. The prevalence of generative AI tools has increased significantly since the AI boom of the early 2020s, made possible by improvements in deep neural networks, particularly large language models based on the transformer architecture.1

Evidence-backed

Evidence-backed: The shift is often framed as a move beyond traditional discriminative tasks toward generation of new content based on patterns discovered in existing data. A long-standing assumption that creative tasks such as writing poems, creating software, designing fashion or composing songs could only be performed by humans has changed with AI that can generate new content in ways that can no longer be distinguished from human craftsmanship.24

02

Main model families and architectures

AI summary:Surveys group generative models into Transformers, GANs, Diffusion Models and Variational Autoencoders, with named applications in text, image and video.

Evidence-backed

Evidence-backed: Surveys organise generative models by architecture. The main families named are Transformers, Generative Adversarial Networks (GANs), Diffusion Models and Variational Autoencoders. Advances in deep learning, particularly these novel architectures, have significantly contributed to progress in the field.2

Evidence-backed

Evidence-backed: Large language models are the family behind text generation and chatbots. Applications include ChatGPT, Claude, Microsoft Copilot, DeepSeek, Doubao, Google Gemini, Grok, Kimi and Qwen. Text-to-image models include DALL-E, Firefly, Stable Diffusion and Midjourney; text-to-video models include Veo, LTX and Sora.1

Evidence-backed

Evidence-backed: Image generation has traced rapid progress from early GAN samples to modern diffusion models such as Stable Diffusion. Generative modelling has also been applied to convincing audio, video and 3D renderings, which introduce critical challenges around fake-media detection and data bias.3

03

How these systems are trained and prompted

AI summary:Explains that models learn patterns from training data and respond to prompts, with training strategies, context length and fine-tuning as active research areas.

Evidence-backed

Evidence-backed: Generative models learn the underlying patterns and structures of their training data and use them to generate new data in response to input, which often takes the form of natural-language prompts. Common datasets have enabled advances in generative modelling, and surveys discuss training strategies, context-length improvements, fine-tuning and multimodal LLMs as active areas of work.135

Evidence-backed

Evidence-backed: Research on LLMs covers architectural innovations, better training strategies, context length, fine-tuning, multimodal models, robotics, datasets, benchmarking and efficiency. Because techniques and breakthroughs arrive rapidly, it has become considerably challenging to perceive the bigger picture of advances in this direction.5

04

What they can and cannot do

AI summary:Notes real-world use in healthcare and creative industries, while evaluation, control, bias and fake-media detection remain open problems.

Evidence-backed

Evidence-backed: Generative AI has demonstrated advanced capabilities across real-world applications such as healthcare and creative industries, and companies in sectors including software development, finance, entertainment, sales and marketing, screenwriting and product design have used or proposed its use.21

Evidence-backed

Evidence-backed: Surveys highlight limitations and open problems rather than settled answers: evaluation, technique blending, controlling model behaviours, commercial deployment and ethical considerations are described as active areas for future work. Audio, video and 3D generation raise critical challenges around fake-media detection and data bias.3

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What to remember

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  1. Generative AI is a subfield of AI that uses generative models to create text, images, videos, audio, code or other digital data by learning patterns in training data and responding to input such as natural-language prompts.

  2. Its rise since the early 2020s was enabled by deep neural networks, especially large language models based on the transformer architecture.

  3. The main architecture families named in surveys are Transformers, GANs, Diffusion Models and Variational Autoencoders, with LLMs, text-to-image and text-to-video models as prominent applications.

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  1. 1
    Generative AI (Wikipedia)
    WikipediaPublished Oct 10, 2026Checked Oct 10, 2026
    “Generative artificial intelligence (GenAI) is a subfield of artificial intelligence (AI) that uses generative models to generate text, images, videos, audio, computer code or other forms of digital data. These models learn the underlying patterns and structures of their training data, and use them to generate new data in response to input, which often takes the form of natural language prompts. The prevalence of generative AI tools has increased significantly since the AI boom of the early 2020s. This boom was made possible by improvements in deep neural networks, particularly large language models (LLMs), which are based on the transformer architecture. Generative AI applications include chatbots such as ChatGPT, Claude, Microsoft Copilot, DeepSeek, Doubao, Google Gemini, Grok, Kimi and Qwen; text-to-image models such as DALL-E, Firefly, Stable Diffusion, and Midjourney; and text-to-video models such as Veo, LTX and Sora. Companies in a variety of sectors have used or proposed the use of generative AI, including those in software development, healthcare, finance, entertainment, sales and marketing, screenwriting, and product design.”
  2. 2
    Generative Artificial Intelligence Models: A Survey
    Artificial Intelligence Review (Almuammar et al.)Published Apr 9, 2026Checked Oct 10, 2026
    “Generative Artificial Intelligence (GenAI) has seen a remarkable growth in recent years, expanding beyond traditional discriminative tasks to the generation of new content, such as text, images, and videos, based on patterns discovered in the existing data. Advances in deep learning, particularly the development of novel architectures such as Transformers, Generative Adversarial Networks, Diffusion Models, and Variational Autoencoders have significantly contributed to this progress. GenAI has rapidly evolved, demonstrating advanced capabilities across a wide range of real-world applications such as healthcare, and creative industries. In this paper, we explore the current foundations of GenAI to provide a comprehensive overview of its principal models and their variants, highlighting their use cases, strengths, and limitations. This survey introduces an architecture-based structured taxonomy of GenAI models, laying the groundwork for the development of more efficient generative applications and encouraging further advancements within the field.”
  3. 3
    A Survey of Generative Artificial Intelligence Techniques
    Babylonian Journal of Artificial Intelligence (Sakirin & Kusuma)Published Mar 10, 2023Checked Oct 10, 2026
    “Architectural innovations and illustrations of generated outputs are highlighted for major models under each category. We give special attention to generative techniques for constructing realistic images, tracing rapid progress from early GAN samples to modern diffusion models like Stable Diffusion. The paper further reviews generative modeling to create convincing audio, video, and 3D renderings, which introduce critical challenges around fake media detection and data bias. Additionally, we discuss common datasets that have enabled advances in generative modeling. Finally, open questions around evaluation, technique blending, controlling model behaviors, commercial deployment, and ethical considerations are outlined as active areas for future work. This survey presents both long-standing and emerging techniques molding the state and trajectory of generative AI. The key goals are to overview major algorithm families, highlight innovations through example models, synthesize capabilities for multimedia generation, and discuss open problems around data, evaluation, control, and ethics. Please let me know if you would like any clarification or modification of this proposed abstract.”
  4. 4
    Generative AI
    Business & Information Systems Engineering (Feuerriegel et al.)Published Sep 12, 2023Checked Oct 10, 2026
    “Tom Freston is credited with saying “Innovation is taking two things that exist and putting them together in a new way”. For a long time in history, it has been the prevailing assumption that artistic, creative tasks such as writing poems, creating software, designing fashion, and composing songs could only be performed by humans. This assumption has changed drastically with recent advances in artificial intelligence (AI) that can generate new content in ways that cannot be distinguished anymore from human craftsmanship.”
  5. 5
    A Comprehensive Overview of Large Language Models
    ACM Transactions on Intelligent Systems and Technology (Naveed et al.)Published Jun 18, 2025Checked Oct 10, 2026
    “These works encompass diverse topics such as architectural innovations, better training strategies, context length improvements, fine-tuning, multimodal LLMs, robotics, datasets, benchmarking, efficiency, and more. With the rapid development of techniques and regular breakthroughs in LLM research, it has become considerably challenging to perceive the bigger picture of the advances in this direction. Considering the rapidly emerging plethora of literature on LLMs, it is imperative that the research community is able to benefit from a concise yet comprehensive overview of the recent developments in this field. This article provides an overview of the literature on a broad range of LLM-related concepts. Our self-contained comprehensive overview of LLMs discusses relevant background concepts along with covering the advanced topics at the frontier of research in LLMs. This review article is intended to provide not only a systematic survey but also a quick, comprehensive reference for the researchers and practitioners to draw insights from extensive, informative summaries of the existing works to advance the LLM research.”
  6. 6
    Generative AI in Saudi Arabia: A National Survey of Adoption, Risks, and Public Perceptions
    arXiv (Cornell University) (AlDakheel et al.)Published Jan 26, 2026Checked Oct 10, 2026
    “Findings show that 93% of respondents actively use GenAI primarily for text-based tasks, while more advanced uses such as programming or multimodal generation are less common. Despite the prevalence of use, overall awareness and conceptual understanding remain uneven, with many reporting limited technical knowledge. Participants recognize GenAI's benefits for productivity, work quality, and understanding complex information, yet caution that sustained reliance may undermine critical thinking and key professional skills. Trust in AI-generated outputs remains cautious, with widespread concerns about privacy, misinformation, and ethical misuse, including potential job displacement. Respondents show strong interest in structured GenAI training that combines foundational skills, domain-specific applications, and clear guidance on privacy, ethics, and responsible use. These results establish a baseline for GenAI engagement in Saudi Arabia and highlight priorities for policymakers and developers: expanding AI literacy, ensuring culturally and linguistically aligned GenAI solutions, and strengthening frameworks for privacy and responsible deployment.”

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