Kylie Jenner's debut at Victoria's Secret Fashion Show in $50m bra sparks mixed reaction

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   Kylie Jenner's debut at Victoria's Secret Fashion Show in $50m bra sparks mixed reaction

   BBC NewsPublished Oct 19, 2026Checked Oct 20, 2026

   “The Fantasy Bra has historically been worn by supermodels Reality TV star Kylie Jenner has sparked mixed reaction after making her Victoria's Secret Fashion Show debut in a $50m (£37m) bra. The make-up mogul surprised the crowd at the lingerie giant's annual show on Sunday while wearing the famed Fantasy Bra, which was made of 18-carat gold and 4,410 diamonds, according to the designer. The Fantasy Bra has been a key feature of the show over the years and wearing it is typically seen as an honour and defining moment for the chosen model. The Kardashians star, 29, being selected to wear the piece delighted some fans, while many others criticised the brand for not giving the opportunity to a veteran supermodel. Social media and marketing expert Joel Marlinarson says the moment was well-engineered and generated "a lot of conversation" on what it means for the "future of modelling and social media". "Of course Kylie represents a new era of celebrity where brands are prioritising who's going to bring the most eyeballs, as opposed to who fits the cookie cutter definition of a model," he tells BBC Newsbeat. Marlinarson says young viewers have a connection with Jenner having grown up watching her on social media and through her reality show with her Kardashian sisters. However, he says there will be a section of the audience who remembers "the iconic Naomi Campbell era of fashion" who might see Jenner being given this moment as a "betrayal of what they know".”

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   Evaluating celebrity influence on brand attention, emotion, and memory.

   Scientific reports (Michael et al.)Published Feb 14, 2026Checked Oct 20, 2026

   “This study focuses on the growing trend of celebrities being used as influencers in marketing, with firms investing substantially in celebrity endorsements. The study examines the effectiveness of celebrity influencers in destination marketing, comparing their influence with that of non-celebrity influencers. Neuroscience tools and methods were used to understand how cognitive and emotional factors impact consumer decisions and their likelihood to travel. The results show that employing a celebrity does not always increase audience engagement and attention toward the destination. The average person perceives the celebrity as a whole rather than focusing on one specific feature. Moreover, there were no significant differences in motivating levels or emotional responses between advertisements with influencers and those with unknown individuals. Celebrity influencers often do not contribute much to the cognitive load of viewers, although there are certain situations where they may slightly increase mental effort. The results suggest that influencer marketing can attract attention but should not overshadow the brand.”

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   Victoria's Secret Fashion Show (Wikipedia)

   WikipediaChecked Oct 20, 2026

   “The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2026, Victoria's Secret used the show to market its goods in high-profile settings. Models under contract to the company, known as Victoria's Secret Angels, were key participants at the event. The fashion show was cancelled in 2019, the same year its organizer, Edward Razek, resigned under public pressure. It returned in 2023 in partnership with Amazon Prime Video as a Prime Video special; in 2024 the runway show returned. The fashion show, at its peak viewership in 2001, had millions tuning in to watch and was known to be a lavish event with elaborate costumed lingerie, music by leading entertainers, and set design with changing themes. With dozens of the world's top fashion models selected to perform in it each year, the fashion show attracted celebrities, entertainers, and regularly featured special performers and acts. American network television broadcast the Victoria's Secret Fashion Show during prime time.”

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   Victoria's Secret Fashion Show 2026 (Wikipedia)

   WikipediaChecked Oct 20, 2026

   “The Victoria's Secret Fashion Show is an annual fashion show sponsored by Victoria's Secret, an American brand of lingerie and sleepwear. Victoria's Secret uses the show to promote and market its goods in high-profile settings. The show featured former Victoria's Secret Angels Adriana Lima, Alessandra Ambrosio, Behati Prinsloo, Candice Swanepoel, Doutzen Kroes, Rosie Huntington-Whiteley, Elsa Hosk, Jasmine Tookes, Barbara Palvin, Grace Elizabeth, and Ming Xi; veteran Victoria's Secret models Cindy Bruna, Bella Hadid, Gigi Hadid, Imaan Hammam, Gizele Oliveira, Irina Shayk, Joan Smalls, Caroline Trentini, Liu Wen, and Yasmin Wijnaldum; leading fashion models Alex Consani, Anok Yai, Paloma Elsesser, Ashley Graham, Vittoria Ceretti, Abby Champion, Precious Lee and Amelia Gray; as well as Solange Omon, the winner of Angels Among Us, a Victoria's Secret docuseries documenting the brand's nationwide search for its newest "Angel." On July 16, 2026, Victoria's Secret announced that the fashion show would be returning to Los Angeles after 19 years.”